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Crocs File NFT Trademark

Crocs shoe
Crocs shoe – via Crocs

Crocs has filed a trademark application with USPTO for NFT shoes, bags, accessories and decorative charms depicted in the metaverse. Will other brands follow suit? We think so.

Nike, Adidas and others have already made their virtual goods available in the metaverse, and this is a sign Crocs intends to do as well.

What’s interesting in the trademark component. USPTO will be extremely busy with other brands realize the opportunity to sell virtual goods in the metaverse, and will want specific IP protection such a filing can provide.

Our take: This is early innings, and brands especially with significant name recognition will want to follow in Croc’s footsteps.

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